FORTNA
Brand identity
2022
Completed at Prophet
FORTNA is a warehouse optimization and distribution solutions firm that delivers intelligent, data-driven solutions for streamlining operations and increases performance for the world’s leading brands. FORTNA is the entity formed after MHS Global and Fortna merged.
Challenge —
With two distinct brands coming together, this new brand needed to be representative of their growing capabilities—it has to feel innovative and tech-forward, but also powerful and reliable.
Approach —
In order to signal the merging of MHS Global and Fortna, as well as the joint direction moving forward, our new visual identity needed to feel cutting-edge and futuristic, while retaining the strength and resilience of a logistics operations company. We created a system that is sleek, modern and dynamic, communicating the new vision of the emerging company and what it can do for their clients.
A key visual graphic in both MHS Global and Fortna is the arrow. In our new logo, a hidden arrow is embedded in the ‘A’ of FORTNA, as a homage to both companies as well as symbolize upward movement and speed.
