Bitsight
Brand identity
2023
Completed at Prophet
A cybersecurity leader transforming how companies identify and manage their cyber risk. With the largest mapped risk datasets in the world, Bitsight distills risk into an easy-to-understand score to provide a benchmark for a company’s security measures in the digital space.
Challenge —
Bitsight is looking to evolve into a comprehensive cyber risk management platform that provides the tools for partners to identify and mitigate risk within their distributed ecosystems, while standing out among their competitors as a market leader.
The cybersecurity industry is often marked by murkiness and relies on trope of the dark and scary world to appeal to a sense of urgency and fear. However, we wanted to cut through the clutter, move beyond the negativity and showcase how Risk Leaders are helping companies keep data breaches at bay.
Approach —
Bitsight needed a new identity that brought clarity to an otherwise nebulous sector. Our approach was to create a brand that instilled the confidence and boldness required to cement Bitsight as a leader in the industry, as well as provide the expertise and solutions to help companies and Risk Leaders need to mitigate risk.
The Point of Precision is a graphic device embedded into our logomark, and it represents the pinpointing of cyber risk with unmatched accuracy and precision. We also wanted to recognize and celebrate the importance of Risk Leaders and their indispensable roles in keeping their companies safe from cyber threats by highlighting them as a part of the the photography style.
