GLG

Visual identity concept
2019

GLG (Gerson Lehrman Group) is a global information services company, specializing in connecting clients with the right experts at the right time in order to make confident business decisions.

Challenge —

GLG was looking to revamp their visual identity to position themselves as a professional platform for clients to find their subject-matter experts or SMEs and use their expertise to help grow their businesses and gain valuable insights.

Approach —

We created a visual identity that captured the professionalism and credibility of the brand, adding some unexpected accent colors. This instills trust with business partners and delivers a delightful, high quality experience. Using typography and color, we can visualize a moment of insight.